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AC2: Problem Solving
This is where our reaserch, pre-production, planning and Idea Generation is.
W H O PROJECT AUDIENCE RESEARCH
Reaserch into our target audience using information gathering techniques such as Questionnaire/Surveys and focus groups.
Image to the left is a link
Idea Generation And Brainstorming
Idea Selection: PMI Document
A PMI Document is a document that lists out the basic positives, negatives and interesting points on an idea. This allows me to evaluate the advertisment's appeal and how effective it may be (prediction)
FOCUS GROUP AND QUESTIONARRE DATA
CLICK HERE
Film Production Cost Calculation
Final Idea Storyboard
Print Advertisment Mock Ups And Planning
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